celebrity brands

Amanda Bynes New Fashion Label ‘Dear’

Today we see funny girl Amanda Bynes bring her own fashion label to market. The new fashion brand will be known as Dear. This follows hot on the heels of fellow fashion princess Sarah Jessica Parker, who launched her line, Bitten, earlier this year.

It does seem that celebrities bringing out new fashion lines is all the rage. It was only a few days ago we broke the news to you that Venus Williams is bringing out a new fashion label due to be called EleVen. This does have us questioning the motive behind celebrities bringing out their own labels.

From what Amanda has said, she has always wanted to be a fashion designer from a very young age. She loves drawing and painting, generally she is a creative little lass. She said,

“I’ve always loved hoodies, jeans and T-shirts. That’s definitely where I jumped in and started designing at home. I wanted shirts with cute stars and hearts on them. I wanted feminine, young stuff, even though I’m 21. I still love those girlie clothes.”

It kind of made sense when it was just fragrances, but why do we now need re-branded clothing ranges? Is Amanda really a Woman who has always dreamed of being a fashion designer, or is it PR spin at the launch of another cash cow? The real question is, does this actually offer something new and exciting to the consumer? That we shall leave for you to decide.